Cookie Policy
Last updated: June 23, 2026
This page lists the cookies and similar technologies (like browser local storage) used on Meme Corp, what each is for, how long it lasts, and how to control them.
What these are
Cookies are small files stored on your device. “Local storage” and “session storage” are similar browser features for saving small amounts of data. We use them in three categories.
Categories
- Necessary — needed for the site to work, to remember your choices, and to play the YouTube videos you open (via the privacy-enhanced
youtube-nocookie.comdomain). Always on; no consent needed. - Analytics — Google Analytics, to count visitors and see what gets read. Off until you allow it.
- Social embeds — X / Instagram / TikTok posts inside articles set the provider’s own cookies. Off until you allow it (or load a single embed by clicking it).
Outside the EU/EEA/UK, where prior consent is not required, Analytics and Embeds are on by default and no banner is shown.
What we actually use
| Name | Type | Purpose | Duration | Provider |
|---|---|---|---|---|
theme | local storage | Remembers your light / dark choice | Until you clear it | Meme Corp (necessary) |
mc-cookie-consent | local storage | Remembers your cookie choices | 12 months | Meme Corp (necessary) |
viewed_<article> | session storage | Counts an article view once per browser tab | Until you close the tab | Meme Corp (necessary) |
| Pelter unlock | local storage | Unlocks the Pelter tool after you subscribe to use it | Persistent | Meme Corp (necessary / functional) |
| Admin session | cookie | Keeps an editor logged into the admin area | Session | Meme Corp (necessary; not set for ordinary visitors) |
_ga, _ga_* | cookie | Google Analytics: tells visitors apart, measures usage | Up to 2 years | Google (analytics — only if you allow it) |
| YouTube | cookies | Play a video you opened (via youtube-nocookie.com) | Set by YouTube | Google (functional — loads to play the video) |
| X, Instagram, TikTok | cookies | Render an embedded post | Set by the provider | The provider (social embeds — only if you allow it) |
Article view counts are aggregate only: we do not store a cookie or your full IP for them, so they need no consent. YouTube videos load via the privacy-enhanced youtube-nocookie.com domain so you can watch what you opened. Social embeds (X, Instagram, TikTok) load only after you allow the Social embeds category or click an individual embed.
Google Analytics & international transfer
If you allow Analytics, we use Google Analytics 4, provided by Google Ireland / Google LLC. Data may be processed by Google in the United States; we rely on Google’s Data Processing Terms and the European Commission’s Standard Contractual Clauses as the transfer safeguard. We keep Google Analytics data for up to 14 months. See Google’s Privacy Policy.
Your choices
Open “Cookie settings” in the footer at any time to change or withdraw your consent. You can also block or delete cookies and clear storage in your browser settings. Blocking embed cookies may mean some videos or posts need a click to load.
Changes
We may update this policy; the “last updated” date above reflects the latest version.
Contact
Questions? Email hello@memecorp.com. See also our Privacy Policy.